As a busy online store receiving a bucket load of orders by the hour, you might not have much time to think about how you communicate with your customers once they have ordered from you!
For many businesses, email is the obvious option, because it is cheap, everyone else does it and all of your customers have an email address. But that is exactly the problem, because everyone else uses email, your communications get buried meaning that you have no customer service!
According to MailChimp, only 17.35% of eCommerce emails get opened. Ultimately, this means that, if you currently use email for order updates then these communications are potentially reaching less than 1 in 5 customers.